BRIEF
This project was one of my final year endeavors, where I designed a logo for the Design 4 Change event. The goal was to create a visually appealing and meaningful logo that embodied the event's spirit of innovation and transformation.
CHALLENGES
One significant challenge was figuring out how to visually represent growth in the logo design. It was essential to create a visual metaphor that effectively conveyed the idea of development and progress.
GOALS
Design a logo that captures the essence of the Design 4 Change event.
Collaborate with fellow students to exchange ideas and receive constructive feedback.
Represent themes of growth, blooming, and transformation.
PROCESS
Research and Ideation: Gathered inspiration from nature, specifically butterflies, to represent transformation.
Sketching and Conceptualization: Created initial sketches to explore various ideas and directions.
Peer Collaboration: Worked with fellow students to refine the design through feedback sessions.
Design and Refinement: Developed the chosen concept into a polished logo, incorporating elements that symbolize growth and blooming.
SOLUTION
The final logo design effectively captures the theme of the Design 4 Change event. It is vibrant, engaging, and symbolically rich, representing the transformative journey of growth and the joy of spreading our wings.
TOOLS
ILLUSTRATOR / PHOTOSHOP / PROCREATE
Reflection
This project was an enriching experience, providing valuable insights into collaborative design processes and the challenge of visually conveying abstract concepts. The final logo stands as a testament to the power of creativity and teamwork in achieving meaningful design solutions.
